Gfinity is a leading media and technology company in the fast growing esports and gaming sector.
Founded in late 2012, Gfinity solidified itself as esports and community engagement experts. More recently, however, the company’s business model has evolved to reflect the rapidly developing gaming market, sharpening their strategic focus based on three distinct areas:
- Gfinity Digital Media Group – Gfinity Digital Media is made up of 13 sites that reach over 16 million monthly unique active users, and delivers 75 million impressions per month across social to its over 8,000,000 followers.
- Owned Esports Technology – Our owned tech IP is designed to maximise community engagement through competitive play, and is already trusted by some of the world’s biggest gaming and esports organisations.
Joint Ventures & Partnerships – Our JVs and Partnerships allow the Company to benefit from co-owned ideas, working with partners who value and benefit from Gfinity’s expertise, to create products such as the Global Racing Series with Abu Dhabi Motorsport Management.
We have worked with and currently work alongside some of the world’s leading brands including Formula 1, the Premier League, Abu Dhabi Motorsport Management, Microsoft, EA Sports, Activision Blizzard, Amazon, BT Sport, SKY and many others.
There are more than 2 billion consumers that enjoy gaming, around 900 million who play competitively, 450 million of whom who are passionate esports fans. It is not a homogenous group. That is why everything we do is underpinned by consumer insights to make our programmes razor sharp.