Gfinity
Board
Find out more about our Founder Neville Upton, Chief Finance and Operating Officer Jonathan Hall and our two Non-Executive Directors.
The Board
Neville Upton
Founder and Chairman
Neville founded Gfinity in 2012. A qualified Chartered Accountant, Neville spent the formative years of his career at Euromoney and The Decisions Group. In 1998 he established a call centre business, The Listening Company, which specialised in multichannel communication applications and high quality customer service solutions.

Jonathan Hall
Chief Finance and Operations Officer
Jon qualified as a Chartered Accountant with Arthur Andersen followed by a period of 6 years specialising in organisation and business process design with PA Consulting, a leading London based management consultancy firm. He subsequently spent 5 years as a finance director of Saracens Ltd and the wider Premier Team Holdings Group, before joining Gfinity in August 2014, where he led the Company’s admission to AIM.

Len Rinaldi
Non-Executive Director
Len Rinaldi retired in April 2019 after 12 years as the General Manager, Western Europe, Apple, Inc., where he led sales / general management across Western Europe. Previously, as Apple’s CFO EMEIA 2007 – 2012, he oversaw revenue hyper growth from $7bn to $40bn. Len also sat on the boards of Apple India (revenues $800m) as it entered the market, and Apple France (revenues $4bn).

Hugo Drayton
Non-Executive Director
Hugo has spent the past 30 years in publishing and media, as a pioneer in digital media, including planning and launching the UK’s first online newspaper – Electronic Telegraph, in 1994. He led Inskin Media, as CEO, for 10 years until 2020, growing it from start-up to a global, brand advertising business. Previously, he spent 10 years at The Telegraph Group, latterly as Group Managing Director. Hugo led Advertising.com, Europe, for 2 years, and was launch CEO of behavioural marketing company, Phorm.


Neville Upton
Founder and Chairman
Neville founded Gfinity in 2012. A qualified Chartered Accountant, Neville spent the formative years of his career at Euromoney and The Decisions Group. In 1998 he established a call centre business, The Listening Company, which specialised in multichannel communication applications and high quality customer service solutions.

Jonathan Hall
Chief Finance and Operations Officer
Jon qualified as a Chartered Accountant with Arthur Andersen followed by a period of 6 years specialising in organisation and business process design with PA Consulting, a leading London based management consultancy firm. He subsequently spent 5 years as a finance director of Saracens Ltd and the wider Premier Team Holdings Group, before joining Gfinity in August 2014, where he led the Company’s admission to AIM.

Len Rinaldi
Non-Executive Director
Len Rinaldi retired in April 2019 after 12 years as the General Manager, Western Europe, Apple, Inc., where he led sales / general management across Western Europe. Previously, as Apple’s CFO EMEIA 2007 – 2012, he oversaw revenue hyper growth from $7bn to $40bn. Len also sat on the boards of Apple India (revenues $800m) as it entered the market, and Apple France (revenues $4bn).

Hugo Drayton
Non-Executive Director
Hugo has spent the past 30 years in publishing and media, as a pioneer in digital media, including planning and launching the UK’s first online newspaper – Electronic Telegraph, in 1994. He led Inskin Media, as CEO, for 10 years until 2020, growing it from start-up to a global, brand advertising business. Previously, he spent 10 years at The Telegraph Group, latterly as Group Managing Director. Hugo led Advertising.com, Europe, for 2 years, and was launch CEO of behavioural marketing company, Phorm.