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The global esports audience is estimated to be 385 million worldwide, with over 1 billion hours of esports coverage enjoyed in 2016. Moreover, reports suggest that the global esports market will achieve a 41% annual growth from 2016 to 2017, with a $1.5 billion projected esports market value by 2020.

In 2017, esports has seen commercial activity increase with investment in new esports leagues, esports teams, broadcast rights and commercial sponsorship, both from endemic and non-endemic brands, making esports investment opportunities more lucrative than ever.

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