Garry Cook Appointed as Executive Chairman of Gfinity Plc


Gfinity Plc has announced that experienced sports executive and current Non-Executive Director Garry Cook is appointed Executive Chairman of the Company with immediate effect.

Garry will bring his extensive experience of leading global businesses in the sports, media and entertainment sectors to spearhead the development and delivery of the next chapter of the Company’s global growth.

Garry’s expertise will position the Company to capitalise on the strong position it has already created in one of the world’s fastest growing entertainment markets.

Prior to joining the Company, Garry held a number of high-profile leadership roles including Chief Global Brand Officer for the mixed martial arts organisation the Ultimate Fighting Championship (‘UFC’) where worldwide consumer growth and engagement was driven under Garry’s leadership. UFC was sold in 2016 to a consortium led by WME-IMG for a reported $4 billion. Prior to joining UFC Garry was CEO for Manchester City Football Club following a successful period as President of Nike Inc’s ‘Jordan Brand’.

The Company also announces that Tony Collyer will step down from the Board with immediate effect, having successfully overseen the first phase of Gfinity’s growth strategy. Tony served on the board for four years, including a period of three and a half years as Chairman.

Garry Cook, Executive Chairman, said: “I would like to thank Tony for leading the Board in developing Gfinity to its current leading position within the esports industry.

“There are many aspects of traditional sports that apply to the esports world. Some of the largest global sporting franchises are now engaging in this space and taking interest and participation to new levels.

“There are multiple opportunities for Gfinity in a rapidly developing sector, one that is forecast to grow to $1.65bn globally by 2021. The Company is well positioned for the next chapter of growth, both in the UK and internationally and I am looking forward to establishing Gfinity as one of the world’s major sports media brands.”

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Gfinity PLC
35 New Bridge Street
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Jonathan Hall A.C.A.
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