Gfinity appointed as operator for Coca-Cola HBC Football Manager 2021 tournament

The Coca-Cola COPA Challenge is a new competitive Football Manager tournament launched by Coca-Cola HBC and presented by The Coca Cola Company.

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces it has entered into a commercial agreement with Coca-Cola Hellenic Bottling Company (“Coca-Cola HBC”) as the tournament operator for its upcoming ‘Coca-Cola COPA Challenge’, presented by The Coca Cola Company.

The Coca-Cola COPA Challenge is a new competitive gaming tournament launched by Coca-Cola HBC and presented by The Coca Cola Company, which will see gaming influencers compete against one another at the prominent Football Manager title. Football Manager is the highly popular football management simulation game developed by British developer Sports Interactive and published by SEGA.

The month-long tournament will run throughout October consisting of 8 shows broadcast digitally. This includes four shows consisting of players choosing their teams, and four full competition shows. Gfinity will work alongside Coca-Cola HBC to ensure the effective management of the event across the Republic of Ireland, as well as in Italy, in partnership with Italian tournament organiser PG Esports. Under the terms of the agreement, Gfinity will be responsible for the full operation of the tournament from the design stage through to launch and broadcast delivery.

The tournament has been designed to be interactive, with viewers able to directly influence the event by voting on weekly challenges for players, enabling players to choose their teammates. Coca-Cola HBC is also partnering with Just Eat both in the Republic of Ireland and in Italy, to offer exclusive discounts on meals for viewers during the shows, enhancing their overall experience.

In addition, Gfinity also announces today it has been appointed by ASK4 as the tournament operator for the company’s sponsored FIFA 22 tournament for students in purpose-built student accommodation. The tournament will run week commencing 20th November 2021.

ASK4 is a specialist Internet service provider, delivering superfast connections to students and residents in multi-tenant buildings throughout the UK and Europe. Gfinity will be responsible for the full operation of the tournament, delivering an engaging experience for students at selected purpose-built student accommodation buildings in Sheffield (the home of ASK4), Leeds, Manchester and Birmingham.

John Clarke, Gfinity Chief Executive said:

“One of Gfinity’s strategic priorities is to deliver esports and gaming solutions for some of the world’s biggest brands and we are delighted to be working with Coca-Cola to operate what will be a very exciting tournament. Football Manager has been a household name for many years, and we look forward to hosting the Coca-Cola COPA Challenge.

Our partnership with ASK4 is also another example of our commitment to building communities for gaming brands across the spectrum, in enabling them to capture the imagination of fans around the world.”

Jess Glover, ASK4 Head of Marketing said:

“We are delighted to be working with Gfinity on ASK4’s upcoming FIFA tournament. We were aware of the many exciting projects and events Gfinity have worked on in the past and were keen to bring their expertise and tournament experience on board. We will be staging the tournament for our clients in Sheffield, Leeds, Manchester and Birmingham with the aim of expanding the tournament across the UK and Europe over the coming years. We are looking forward to a successful event and hope to be working with Gfinity on similar projects in the future.”

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