Gfinity plc, a world-leading esports and gaming solutions provider, announces the appointment of Catherine Bygrave as Head of Publisher and Developer Relations. Catherine joins from Activision and brings extensive international experience having been at the forefront of digital transformation in the video games industry for many years.

Catherine joined Activision in April 2011 and has held a number of national and key account management roles within the company. In 2017, Catherine was appointed Manager of Global Digital Commerce for Activision, with responsibility for the Global PC Digital Business.

At Gfinity, Catherine will be responsible for evolving the Company’s publisher and developer strategic focus. This will include deepening existing relationships with a number of the world’s most successful publishers including Microsoft, Activision Blizzard and EA Sports; and establishing partnerships with exciting, fast-growing publishers and developers. She will utilise the Company’s licensable technology and competition platform, the reach of its Digital Media group and its content creation and commercial modelling expertise.

John Clarke, CEO Gfinity said “I am delighted to be welcoming Catherine to Gfinity. The needs of publishers and developers have evolved, with a greater emphasis on grass roots engagement and mobilisation. This is where Gfinity is a clear market leader and presents significant opportunity. Catherine has a strong track record in establishing new partner relationships and in identifying and driving commercial growth. She brings deep sector knowledge, extensive international experience and is a proven leader. Catherine is joining at a pivotal moment in the Company’s short history”.

Catherine Bygrave said “Gfinity operates in one of the most dynamic and fast-paced sectors and I am delighted to be joining at such an exciting time for the company. The company has a clear strategic plan with a strong business model.  I look forward to working with John and the team to deepen and evolve our publisher and developer relationships and to drive significant commercial value”.