Gfinity & By Gamers For Gamers (BGFG) agree strategic commercial partnership

Gfinity and BGFG will combine their monthly network reach of 32 million and social reach of 57 million to offer increased value to brands.

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces its new commercial partnership with global media and production company By Gamers For Gamers (BGFG) and AgencyGMR, the creative agency arm of BGFG. 

Under the new commercial agreement, Gfinity Digital Media (GDM) and BGFG will combine their monthly network reach of 32 million and monthly social reach of 57 million, as well as their world-class media expertise and creative teams to offer brands increased value through media, production, influencer and social-first content partnerships.

The agreement will allow both networks to explore new monetisation and partnership opportunities, using each other’s websites, social & influencer channels and production capabilities, as part of sponsored content or marketing campaigns. In addition, both groups will benefit from the full-service digital agency services of AgencyGMR, including video content creation, marketing strategy and social media management.

The partnership will see BGFG work closely with Gfinity Digital Media in direct commercial opportunities, as well as Gfinity’s existing commercial activities with its advertising partner, Venatus. 

Dominic Needler, Gfinity Head of Operations said: “We’ve had a close relationship with the team at BGFG for the past year; following the launch of AgencyGMR, a partnership like this makes sense for both parties – we are looking forward to putting our websites, social channels & ideas together, to deliver great campaigns for more clients!”

Craig Kirkcaldy, BGFG Founder & COO said: “We are big fans of everything Gfinity is doing in the space, and we have built a great working relationship across the teams. We are very excited to be working closely with Dom and his team at Gfinity Digital Media across all channels, to deliver best in class campaigns across both our networks and beyond.”

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