Global Head of Content, Amanda Lawson, discusses how our 32.5 million gaming community can predict viewing trends

During our third live show of the Formula 1 New Balance Esports Pro Series, Proactive Investors attended the fierce head-to-head competition and spoke with Graham Wallace, our Chief Executive, and Amanda Lawson, our Head of Content, about the rising UK esports scene.

As well as discussing the exciting world of gaming and esports, with many sports rights holders and brands continuously looking for new ways to reach a younger demographic, Graham and Amanda also discussed our unique position in the fragmented esports marketplace – including:

  • Our deep understanding of the niche, but growing, esports audience
  • Our strong relationship with leading publishers and sports rights holders – helping brands bridge the gap between their content and the young audience they’re looking to reach
  • Our high production levels and tech behind our content – combining both creativity and boldness

Watch the full interview here 

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