Gfinity partners with BT Sport to deliver new BT Sport FIFA Challenge

Gfinity has partnered with BT Sport to co-produce a new entertainment based competitive gaming series, “The BT Sport FIFA Challenge”.

The partnership will leverage a combination of Gfinity’s expertise in producing and operating high-quality competitive gaming tournaments with BT Sport’s industry-leading remote production capabilities and extensive presentation team, to create the six-episode series.

The competition uses the EA Sports FIFA 20 game and will feature sports stars such as Robbie Savage, Joe Cole and Ugo Monye, and Chelcee Grimes – singer-songwriter and Fulham Women FC player.

Gfinity and BT Sport will co-produce the series with each episode produced remotely using BT’s newly developed remote technology.  Under the partnership, Gfinity and BT Sport will also work together to oversee the gaming content and competition elements of the show.

“The BT Sport FIFA Challenge” is a four-team tournament captained by members of the BT Sport football and rugby talent.  The series began with a draft show that aired on Friday 8 May 2020, in which each squad was placed on the clock to select their FIFA 20 team.

Friday’s show will be followed by five one-hour episodes and all episodes will be shown on BT Sport, culminating in the GRAND FINAL which will be aired on Friday 5 June.

The two companies will continue to work together to create new esports and gaming based content shows once “The BT Sport FIFA Challenge” has aired.

John Clarke, CEO of Gfinity, said: “A key part of our strategy is to create new and compelling content and we are delighted to be working with BT Sport to bring a new gaming entertainment show to sports fans. Virtual gaming shows are capturing the imagination of fans across the globe as they enable them to connect with their sporting heroes like never before.

“We have seen this with the products we have created for Formula 1, across our eCricket series and now with FIFA 20. This is the first of a number of esports and gaming show formats Gfinity will be developing with BT Sport in the months ahead.”

Jamie Hindhaugh, COO BT Sport, said: “Lockdown has meant that we have been looking at new content and formats to give our viewers their sport fix while there is no live sport.

“The good news is that this has accelerated our esports plans with Gfinity and we’ll be kicking this off in May, using our market leading remote production capabilities, with a fun, chat based, FIFA gaming format with plenty of competition between our BT Sport teams that we hope our viewers will enjoy.”


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