Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces a new partnership between Gfinity Digital Media (‘GDM’) and Magic Lamp Technologies Limited, the owner and operator of MapGenie.io, a website that creates interactive video game maps.
Under the partnership, GDM will embed MapGenie’s interactive video game maps into relevant articles across its network, allowing users to track their gameplay progress and access wider information and features. This will provide Gfinity with valuable gaming tools that will expand GDM’s existing tutorial offering around some of the industry’s biggest games. The partnership will drive the advertiser appeal of GDM’s websites by increasing dwell time and return user rate. In turn, MapGenie will benefit from an increase in user traffic to its sites and growth across its subscription base.
The announcement forms part of Gfinity’s wider strategy to accelerate growth across its GDM group, which receives up to 14 million monthly users and remains on track to deliver target revenues of approximately £2 million for this financial year. GDM growth continues to be delivered through three key areas: enhancing organic growth by maximising the offerings of existing sites including gfinityesports.com; the acquisition of new exciting platforms including Epicstream in December 2020; and partnerships with unique sites like MapGenie, that give Gfinity access to valuable content and technology to improve user experience.
Talal Musa, Head of Gfinity Digital Media said:
“Through the integration of MapGenie’s highly popular interactive maps, we will add further depth to our popular editorial and video content, driving the improvement of core site metrics like returning users, bounce rate and dwell time. Our strategic focus is to drive deeper user engagement across our ecosystem and MapGenie will help us to provide an enriched user experience.
This partnership is the first of many initiatives the GDM will be rolling out over the next few months as we accelerate the growth and engagement of our users.”
Oisin O’Neill, Founder of MapGenie said:
“Our goal has always been to enhance the gaming experience for players everywhere – be it tracking down that last collectible for a Platinum trophy or discovering the hidden side quests they missed in their favourite game. By teaming up with Gfinity we hope to share this experience with a wider audience, and to enhance the interactive maps with in-depth tutorials & guides from their expert editorial team.”
