Gfinity selected as strategic partner for inaugural esports world cup

Gfinity plc (AIM: GFIN), a world-leading esports solutions provider, is pleased to announce that it has entered into a partnership with TRUXTUN Capital, to be the primary consulting and programme management partner for the inaugural Esports Wega World Cup.

Gfinity plc (AIM: GFIN), a world-leading esports solutions provider, is pleased to announce that it has entered into a partnership with TRUXTUN Capital, to be the primary consulting and programme management partner for the inaugural Esports Wega World Cup. The esports world cup will include a number of popular games and will culminate alongside the 2022 FIFA World Cup finals.

Gfinity’s selection for this event further endorses its evolved strategy and status as a global partner of choice to provide multi-faceted, integrated end-to-end esports solutions.

The tournament will be presented by Wega, the official Acoustic Contactless Secured Payment Card of Manchester City FC and New York City FC, and a leading global SCA (Strong Customer Authentication biometric base) payment solution provider. Wega was developed by TRUXTUN Capital, a Swiss financial technology provider.

Under the terms of the contract, Gfinity will be responsible for the planning and design of both the online and offline formats, utilising its proprietary technology platform, managing the commercial and media rights, advising on the marketing and content strategy and engaging any necessary third parties.

Gfinity’s initial mandate is to design and develop a global online and offline tournament format which is targeted to kick off in early 2020.  In addition, Gfinity will plan and deliver a launch event to be held before the end of this year, alongside planning an annual esports festival.

Gfinity will be engaging with leading publishers across a wide range of game genres over the coming months with the goal of finding exclusive partners to build out this exciting new global programme. At this stage, no specific games have been selected for the inaugural Esports Wega World Cup.

Garry Cook, Executive Chairman, Gfinity plc, said:

“To have been chosen as the global strategic partner and a consultant to help deliver this bold and ambitious project is another big step forward for Gfinity. Increasingly, we are being sought out for our advisory capabilities, combined with strengths in the design, development and delivery of outstanding competitive gaming solutions. We will leverage our technology, expert knowledge of esports management and unparalleled insight into the gaming community to deliver this landmark programme.  As the project progresses, we are well placed to expand our mandate to provide additional services in the lead up to 2022”.

Patrick Moynier, President of Truxtun Capital, said:

“We are delighted to be partnering with Gfinity to deliver this exciting project. Gfinity presents the perfect partner for us due to its proven track record in delivering esports solutions for its partners.  The esports industry is booming and we look forward to working with Gfinity to deliver this ambitious and exciting project to coincide with the lead-up to the FIFA World Cup in 2022.”

Enquiries:

Gfinity plc 020 7260 2700
Garry Cook (via Teneo) [email protected]
 
Teneo (media) 020 7260 2700
Camilla Cunningham / Tom Yadzi [email protected]
 
Allenby Capital Limited (Nominated Adviser & Joint Broker) 020 3328 5656
Jeremy Porter / Nicholas Chambers
   
Shore Capital (Joint Broker) 020 7408 4090
Patrick Castle / James Thomas
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