Gfinity to deliver a new gaming tournament for Cadbury

Gfinity today announces it has been appointed by Cadbury to deliver a new gaming tournament.

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces it has been appointed by Cadbury to deliver a new gaming tournament. The tournament will see players competing against each other utilising a leading games title. The final will be hosted from the Gfinity Arena in Fulham in Q4 2020.

Gfinity’s Role

Gfinity will be paid a six-figure fee to deliver the tournament, which will contribute positively towards Gfinity’s target of moving into profitability in Q1 of 2021 calendar year.

As part of the agreement, Gfinity will be responsible and remunerated for: sourcing gaming-based talent, facilitating the tournament play, production and broadcasting the final from the Gfinity Arena.

The tournament will be broadcast across Gfinity’s owned channels including on Twitch and YouTube and will be supported by an integrated campaign across Gfinity Digital Media group websites.

Gfinity is working in partnership with a leading agency group on this project including D-game (sponsorship agency), Carat (media agency) and VCCP (creative agency).

John Clarke, Gfinity CEO said: “A key pillar of our strategy is building communities of gamers for brands.  We are excited to be working with Cadbury in this way as it makes its first move into competitive gaming entertainment.

The tournament provides an exciting opportunity to deliver an integrated campaign utilising all our services including Gfinity Digital Media, influencer management, leading gaming content production and tournament play.

We are excited to be working with Cadbury to deliver this new tournament and to help connect them with the typically hard to reach audience of gamers. This new project will play a positive part contributing towards Gfinity’s goal of being profitable in Q1 2021. “

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