Gfinity’s organic community driving new revenue streams

Gfinity, a world-leading esports solutions provider, is pleased to provide an update on a growing capability and revenue stream.

Gfinity, a world-leading esports solutions provider, is pleased to provide an update on a growing capability and revenue stream.

Gfinity specialises in the design, development and delivery of bespoke esports solutions for publishers, rights holders, brands and media organisations who are looking to connect or deepen relationships with young gamers. One of the solutions is community building and engagement.

Gfinity has built a rapidly growing and unique community of gamers via its online channels, organically connecting with more than 20 million gamers in the past four weeks. Through the provision of regular high-quality news, opinion pieces and creative content via RealSport101, a wholly owned Gfinity company, and Gfinityesports.com and their respective social media channels, Gfinity is featured in the daily media consumption habits of millions of young gamers.

Since April, RealSport101.com has seen a 42% increase in visitors, reaching 150,000 gamers every day with more than 2.5 million people regularly engaging via its Facebook page.  In addition, Gfinityesports.com is continuing to attract a growing number of visitors, attracting 1 million viewers for the first time this month.

Gfinity will launch exclusive content, such as podcast series and video show formats, to attract more gamers to the sites in October. In addition, it will start to trial content in multiple languages, growing the community further, driving additional revenue streams for the company.

The growth of the Company’s community has created an opportunity to generate new recurring revenue streams through ad serving and publisher and brand site takeovers, where the entire of RealSport101.com or Gfinityesports.com sites or sections of them, are sponsored by individual companies.  Gfinity anticipates that these new scalable revenue streams will account for around 10% of total company revenue by 2021.

John Clarke, Global Brand and Marcomms Officer, said: “We started the year with the goal of creating a Media Distribution Channel that we could monetise. This has now happened. We are recognised as an authoritative source of content across many of the world’s biggest games including FIFA, PES, Apex Legends, Halo and Gears of War, to name a few. There has been a surge of gamers engaging with and returning to our web and social channels, driving significant new and recurring revenue opportunities for the Group.”

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