The History of Gfinity

Editorial | Elite Series

Since its formation in 2013, Gfinity has successfully organised and hosted many gaming events and pushed the boundaries of UK esports while remaining committed to supporting grassroots gamers. Here we look back on the history of Gfinity and how it has grown in the few years since its inception.

Formation of Gfinity

Gfinity launched in 2013, and in that same year hosted its first event, G1, which played host to the games Call of Duty (CoD) and League of Legends. Gfinity’s second event G2 took place later the same year at the National Film Museum, with the only significant difference the sole focus on CoD.

Gfinity’s esports platform launched the following year as it continued to build its relationships in the esports industry. Gfinity managed several CoD European Championships in 2014 and it hosted its most significant event to this point, G3, which incorporated four games – FIFA, Starcraft, CoD and Counter-Strike: Global Offensive (CS: GO). 2014 also saw Gfinity receive its AIM accreditation.

Expansion and Partnerships

The following year saw Gfinity expand its operations even further, most notably in hosting 20 global tournaments throughout 2015, all of which named some of the world’s top esports organisations as competitors. Gfinity’s Championship Series had 58.5 million online views, and corporate partnerships followed this success with News Corp and Microsoft, the latter of which gave Gfinity exclusive rights to the UK Halo Championships. 2015 also saw the opening of the UK’s first permanent esports venue in London.

Now established as a leading organisation in the UK esports industry, Gfinity partnered with many large brands throughout 2016, including Gillette, Nintendo and EA. Gfinity also hosted the Vainglory Winter Finals Championship in March 2017 and launched the inaugural F1 Esports Series in October 2017.

Launch of the Gfinity Elite Series

Having invested in a new technical team and board members, Gfinity launched the Gfinity Elite Series in July 2017 in which eight of Europe’s top esports teams competed across CS: GO, Street Fighter V and Rocket League. The launch of the Elite Series coincided with Gfinity’s move to a state-of-the-art arena in Fulham, the Gfinity Esports Arena, which remains the UK’s only dedicated esports arena.

The Elite Series was created in conjunction with the Gfinity Challenger Series, an amateur tournament open to all gamers and structured to allow the very best players the opportunity to be signed by the teams in the Elite Series. The Elite Series is now in its third edition and has expanded from eight teams to ten in early 2018 and has become an official route to qualification for the FIFA eWorld Cup 2018 in Russia with the addition of FIFA 18 to the Elite Series format.

Expansion of the Elite Series continues, as an agreement to franchise the Elite Series in Australia will see six city-based franchises compete across multiple game titles in 2018. Gfinity’s partnerships continued on the back of the success of the Elite Series, evidenced by Gfinity’s acquisition of CEVO Inc, a North American esports company, and the renewals of its partnerships with Microsoft and Formula 1®️.

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