Lynx to partner with Gfinity for Elite Series Season Three

Announcement | Elite Series

Gfinity is pleased to announce that Lynx, the Unilever-owned fragrance and personal care product brand, has agreed to become an official partner for Season Three of its Elite Series UK tournament. The partnership began with the integration of Lynx products and branding throughout the broadcast of the third episode Gfinity’s magazine-style show GAME-ON aired on Wednesday 28th March 2018. Lynx will serve as the main partner for the remainder of GAME-ON’s broadcast throughout Season Three.

The partnership will also offer other rights to Lynx, including exposure during the Gfinity Elite Series live shows and advertising across Gfinity’s owned channels. This partnership will allow Lynx to promote its products on Gfinity-owned platforms until Monday 14th May 2018. As a part of the “You Gold” campaign for Lynx’s Gold Body Spray, the partnership will allow Lynx to engage with Gfinity’s growing esports community.

Mark Brittain, Chief Commercial Officer for Gfinity, said:

 “We believe the Gfinity Elite Series offers an incredible opportunity for brands to engage with male gamers and we look forward to integrating Lynx into the remainder of our Season Three content. The inclusion of the ‘You Gold Challenge’ in GAME-ON will enable Lynx to create content that goes beyond traditional advertising.”

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