Gfinity plc (AIM: GFIN), a world leading esports and gaming solutions provider today announced that Athlos Game Technologies (“Athlos”) has entered a one year rolling commercial agreement with leading global mobile game operator, Playgendary. The Athlos Tournament Platform will be integrated into Playgendary games starting in 2023. The game titles will be announced when ready to be launched. Athlos is 100% owned by Gfinity.
Under the terms of the agreement Athlos will be paid a monthly fee based on the number of active users. The financial terms are commercially sensitive and therefore will not be publicly disclosed at this time.
Playgendary is a global top-10 mobile game developer. It publishes leading games such as Bowmasters, Tomb of the Mask and Kick the Buddy. Its games have more than three billion installs and 250 million players online every month. The Company works on ten or more projects simultaneously, continually adding to its pipeline of game titles.
Gfinity launched Athlos Gaming Technologies in August 2022. Athlos provides its clients with a competition platform that leverages the power of competitive gaming to deepen player engagement, to lower player churn, and to increase average revenue per user (ARPU). Athlos is market-leading owned tech IP that can be integrated directly into games in a matter of hours, allowing publishers to deliver advanced, complex competitive functionality without the costly development overhead.
Athlos is currently being used to power the esports tournaments of three of the world’s most popular mobile games.
Gfinity Chairman Neville Upton said: “We are delighted to join forces with the Playgendary team. Most gaming spend is now in-game and competitive players spend significantly more than casual gamers. This means our market leading technology can deliver a significant and direct cash benefit to publishers”.
He added: “Playgendary is one of the world’s leading mobile game publishers with excellent games and a strong pipeline of new titles many of which benefit from competitive play. The commercial model means that as competitive play within the games grow so does Athlos’ recurring revenue stream. This is one of many similar deals that we aim to enter into with game publishers big and small”
