Huge increase in viewers for the 2019 F1 New Balance Esports Series

A record 5.8 million online viewers watched the third season of the 2019 F1 Esports Series, an incredible 76% increase on last year. The series also generated 169 million social media impressions.

The striking surge in viewership cements Formula 1’s position at the forefront of the e-racing wave. It also reinforces the huge marketing potential within this audience of millions, making it such an exciting sector for non-endemic brands.

This year’s series was the biggest and most exciting F1 Esports season to date, as Ferrari Driver Academy’s David Tonizza became the 2019 Drivers’ Champion. His achievement embodied the living room to podium narrative that is at the heart of the F1 Esports programme.

The series was streamed online via Facebook, YouTube, Twitch and Huya, as well as broadcast on global television by broadcast partners such as ESPN (USA), Sky (UK), Ziggo (Netherlands), MTV (Finland) and Fox (Australia), reaching both Formula 1 and esports fans across the globe.

We renewed our partnership with Formula 1 in 2019, with the aim to create an even bigger, bolder and more entertaining series. From hosting the live shows to helping with the episodes of  ‘Making of an Esports Champion’, our position at the heart of the esports ecosystem makes us ideally placed to work with Formula 1 on details including writing all tournament rules, player and team logistics.

You can catch up on all the action from the 2019 Formula 1 Esports Series here.

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