Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, announces that further to its announcement on 25 May, Gfinity Plus will go live on Wednesday 15 July 2020, allowing gamers to register and be eligible for giveaways and incentives.
Gfinity Plus is a reward-based product for Gfinity’s online community, that will also offer exclusive content, forums and gamification from August. Gfinity is using its own technical IP for the first time on its websites to provide functions that deepen visitor engagement such as fan forums and capability to comment on articles.
The Gfinity Digital Media division is one of the fastest-growing revenue streams for the Company and is expected to generate revenues of £2 million in this financial year ending 30 June 2021 and it will be pivotal in the Company reaching its target of moving into profitability in Q1 of 2021 calendar year. Gfinity Digital Media generates revenue through website takeovers and programmatic advertising; e-commerce and content creation; and building community product for partners. Gfinity Plus will help increase CPM (cost per thousand impressions, the value of the ads on the sites) through deeper engagement with viewers such as increased dwell time, more sessions per user and returning visits.
The Company has also bolstered its affiliate network and its partners now include Amazon, Rakuten, Awin and Impact. Gfinity is also working with LEGO and is in discussions with other prominent third-party reward platforms to offer further rewards and incentives and to bolster affiliate revenue across its sites.
Gfinity Digital Media has delivered more than £150,000 in CPM-based advertising revenue since it announced the partnership with Venatus on 25 March 2020. The sites have become popular destinations for the latest news on FIFA, Fortnite, Call of Duty and Minecraft. The websites have hosted programmatic campaigns from leading gaming companies and are now well-positioned for the new console launches, combined with AAA game releases, in Q4 2020.