Gfinity prides itself as an esports organisation committed to managing world-class tournaments while aiding the development of grassroots esports players. Achieving these goals in harmony is possible with Gfinity’s two central platforms: the Gfinity Elite Series and the Gfinity Challenger Series. Here we outline the structure of each, how they are integrated and what the future holds.
GFINITY ELITE SERIES
Launched in July 2017, the Gfinity Elite Series pits some of Europe’s best professional esports teams against each other over an eight week period to win cash prizes. With some of the biggest names in esports participating, the Gfinity Elite Series has reached over 15 million people worldwide.
Since the start of the Gfinity Elite Series, the cumulative total of unique viewers for the live stream shows have totalled 2.7 million unique viewers, who between them have streamed almost 150,000 hours of video content, on top of the TV viewership from broadcast partner networks BBC, BT Sport and Eleven Sport.
GFINITY CHALLENGER SERIES
Supporting grassroots esports has always been at the core of Gfinity and the Gfinity Challenger Series was launched in March 2017 to help this cause. The Challenger Series strives to engage with gamers of all levels, giving these players the opportunity to reach “the next level” in esports as the best performing players are invited to the Elite Draft wherein they have the chance to be contracted by the teams from the Elite Series.
The Elite Draft takes place once the Challenger Series has finished, and since its inception, it has allowed amateur esports players the chance to earn a contract with a professional esports team.
GFINITY ESPORTS AUSTRALIA
Having launched its platforms in the UK with great success, Gfinity is set to expand its series offerings to Australia. Gfinity Esports Australia is a joint venture in conjunction with HT&E Limited, an ASX-listed leading media and entertainment business.
The creation of Gfinity Esports Australia will provide a structured pathway for the millions of amateur gamers in Australia to have a chance to be drafted by Gfinity Elite Series professional teams. The Gfinity Elite Series Australia will see city-based professional franchises battle it out weekly with each event broadcast live online and across other TV and media platforms. In addition to the Gfinity Elite Series, a new Australian online competition, the Gfinity Challenger Series Australia will launch later this year with both platforms following the model established in the UK.
This agreement represents the first licence of the Gfinity Elite Series format and technology to a region outside the UK and is in line with the company’s strategy of working with major partners in multiple territories, to establish the Gfinity Elite Series globally.