Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces it has acquired Drawnite.com – a Fortnite-focused fan site and interactive map.
Since launching in 2018, Drawnite.com has attracted more than 14,000 Fortnite fans to sign up to its interactive map services and bespoke content. The site is the latest addition to Gfinity’s growing network of Fortnite websites and platforms, which attract over 500,000 users per month, and will play a key role in expanding Gfinity’s publishing platform, Gfinity Digital Media (GDM), as it targets revenues of £2 million in FY21.
GDM will leverage the growing SEO authority of its core websites, Gfinityesports.com and Realsport101.com, to supercharge growth of Drawnite.com’s user base, as well as integrating the website’s interactive map and features into the Group’s existing Fortnite offering. The site will also be fully monetised by Gfinity’s advertising partner Venatus – serving both display and video inventory.
Talal Musa, Head of Gfinity Media, said: “Drawnite.com is the latest addition to Gfinity’s ‘what we own’ pillar and allows us to engage with even more fans of one of the world’s biggest games. Across GDM in 2021, we have reached nearly 2 million users and delivered over 3.3 million page views through Fortnite-related content alone. The technology behind Drawnite.com’s website, combined with our ability to drive this engagement, will help us continue to drive growth and revenue opportunities within the Fortnite community.”