Gfinity was chosen by Abu Dubai Motorsport Management (ADMM) as a partner to plan and execute the launch and production of a brand new online motorsports series.
Gfinity was chosen by Abu Dubai Motorsport Management (ADMM) as a partner to plan and execute the launch and production of a brand new online motorsports series.
The first season of the V10 R-League aired in 2020, featuring world-class teams including William esports, Team Fordzilla and more.
Brief
- Create new virtual racing format, designed for broadcast
- Attract top racing teams
- Build commercial model driving profitability by year 2 of 5 year partnership
Approach
Create master brand, Global Racing Series and launch a number of sub brands
First sub brand V10 R League, 2 seasons per calendar year
Innovative racing formats not seen before in virtual racing
Creation of a new virtual car to drive ‘talk ability‘
Commercial packages for broadcaster and commercial partners
Results
V10 R League to be broadcast in September 2020
8 top racing teams signed to take part
Global broadcast and commercial deals signed
Car manufacturers requesting new formats so they can be involved
