Gfinity To deliver the FIFA19 Amazon Twitch Prime Crown Event. In celebration of Amazon Prime Day.
Gfinity To deliver the FIFA19 Amazon Twitch Prime Crown Event. In celebration of Amazon Prime Day.
Gfinity Digital Media supported the competition with an integrated marketing campaign, delivering results that far exceeded the KPIs.
Brief
To deliver the FIFA19 Amazon Twitch Prime Crown Event. In celebration of Amazon Prime Day.
- Create a new celebrity pro- am format for an esports entertainment show.
- Deliver 4 hours of engaging live content.
- Broaden reach by tapping into celebrities ‘non-gaming’ fans in authentic way.
Approach
Exclusive and innovative 4 v 4 team format.
Combination of sporting celebrities and esports influencers.
“Homestyle” set design within the Gfinity Arena.
Real-time social campaign to drive to live Twitch show.
Results
8 million unique views.
160,000 average concurrent viewers.
35000 social engagements.
14 minute average watch time.
Second biggest FIFA gaming event ever in viewership.
